Revista Fortune a intocmit un top al celor mai admirate 50 de companii din lumea intreaga. Criteriile de evaluare pentru stabilirea ierarhiei au fost: gradul de satisfactie al clientilor in raport cu produsele/serviciile acestor companii, cu imaginea de marca si cu modul in care trateaza consumatorii.
1 General Electric
2 Wal-Mart Stores
3 Dell Computers
4 Microsoft
5.Toyota Motor
6 Procter & Gamble
7 Johnson & Johnson
8 FedEx
9 Intl. Business Machines (IBM)
10 Berkshire Hathaway
11 BMW
12 Intel
13 United Parcel Service (UPS)
14 Home Depot
15 Sony
16 PepsiCo
17 Pfizer
18 Citigroup
19 Honda Motor
20 Coca-Cola
21 Target
22 BP
23 Nestle
24 Costco
25 Walgreen
26 Nokia
27 Cisco Systems
28 Anheuser-Busch
29 Singapore Airlines
30 Canon
31 Lowe´s
32 Verizon Communications
33 L´Oreal
34 Northwestern Mutua
35 Bank of America
36 Walt Disney
37 Caterpillar
38 DuPont
39 Samsung Electronics
40 HSBC Holdings
41 Exxon MobilPetroleum
42 Kellogg
43 Siemens
44 Royal Bank of Scotland
45 Deere
46 United Technologies
47 Gillette
48 Novartis
49 Tesco
50 Vodafone