Revista Fortune a intocmit un top al celor mai admirate 50 de companii din lumea intreaga. Criteriile de evaluare pentru stabilirea ierarhiei au fost: gradul de satisfactie al clientilor in raport cu produsele/serviciile acestor companii, cu imaginea de marca si cu modul in care trateaza consumatorii.

1 General Electric

2 Wal-Mart Stores

3 Dell Computers

4 Microsoft

5.Toyota Motor

6 Procter & Gamble

7 Johnson & Johnson

8 FedEx

9 Intl. Business Machines (IBM)

10 Berkshire Hathaway

11 BMW

12 Intel

13 United Parcel Service (UPS)

14 Home Depot

15 Sony

16 PepsiCo

17 Pfizer

18 Citigroup

19 Honda Motor

20 Coca-Cola

21 Target

22 BP

23 Nestle

24 Costco

25 Walgreen

26 Nokia

27 Cisco Systems

28 Anheuser-Busch

29 Singapore Airlines

30 Canon

31 Lowe´s

32 Verizon Communications

33 L´Oreal

34 Northwestern Mutua

35 Bank of America

36 Walt Disney

37 Caterpillar

38 DuPont

39 Samsung Electronics

40 HSBC Holdings

41 Exxon MobilPetroleum

42 Kellogg

43 Siemens

44 Royal Bank of Scotland

45 Deere

46 United Technologies

47 Gillette

48 Novartis

49 Tesco

50 Vodafone